The Baume & Mercier story
- 1830
Founded in Les Bois, Switzerland by Louis-Victor and Célestin Baume.
- 1918
William Baume and Paul Mercier established Baume & Mercier in Geneva.
- 1973
The Riviera launched with a 12-sided case.
- 1988
The company joined the Richemont group.
- 2026
Richemont sold Baume & Mercier to the Damiani Group.
Ambassadors over the years
Served as a Baume & Mercier ambassador, with the brand supporting charities of his choice.
Appointed Friend of the Maison.
Appointed Friend of the Maison.