The Mido story
- 1918
Founded in Biel/Bienne, Switzerland by Georges G. Schaeren.
- 1934
Launched the Multifort line, which was the brand's best seller from the 1930s to the 1950s.
- 1959
Introduced the Ocean Star with a single-piece case that removed the case back as a source of leaks.
- 1985
Mido joined the Swatch Group.
- 2018
Marked its 100th anniversary with the Commander Big Date.
Firsts and innovations
1954. Developed the Powerwind winding system, cutting the number of winding components from 17 to 7.
1996. Released the Worldtimer, which the brand describes as the first analog watch to show local time anywhere in the world instantly.
Ambassadors over the years
The tennis champion became the official spokesperson for Mido in 1981.