The MVMT story
- 2013
Founded by Jake Kassan and Kramer LaPlante.
- 2016
Began selling sunglasses and passed 600,000 watches sold by December.
- 2018
Acquired by Movado in August 2018 for over 100 million US dollars.
MVMT lug widths
Most MVMT watches use a 16 mm lug width: 18 of the 80 MVMT references with a confirmed width (23%).
Lug widths at MVMT
MVMT collections
MVMT 24 or 16 mm 22 references Legacy 20 mm 8 references Blacktop 24 or 22 mm 8 references Signature 16 mm 6 references Reina 14 or 12 mm 5 references Nova 16 mm 5 references Profile 18 or 22 mm 5 references Chrono 22 or 14 mm 4 references Coronada 16 mm 3 references Airhawk 20 mm 3 references Avenue 14 mm 2 references Element 22 or 24 mm 2 references Classic 22 or 24 mm 2 references Powerlane 22 mm 2 references
FAQ
What lug width do MVMT watches use?
16 mm is the most common (23% of MVMT references with a confirmed width), followed by 20 mm and 22 mm.
Do all MVMT watches take the same strap size?
No. MVMT uses 6 different lug widths across its collections, so check your exact model or reference.
When was MVMT founded?
MVMT was founded in 2013 by Jake Kassan and Kramer LaPlante.
Help
What is lug width?
The gap between the two lugs that hold the strap, in millimetres. A new strap must match it exactly: 20 mm lugs take a 20 mm strap.
Measure it in 30 seconds
- Take the strap off, or look at the back of it: many straps print their width.
- Measure the inside gap between the lugs with a caliper or a millimetre ruler.
- Round to the nearest whole millimetre. Most watches use 18, 20 or 22 mm.
Strap, quick release or system?
Most watches use spring bars, so any strap of the right width fits. Many smartwatches use their own band system instead, such as Apple Watch bands or Garmin QuickFit.
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