The Rado story
- 1917
Founded in Lengnau, Switzerland by Fritz, Ernst and Werner Schlup.
- 1957
The Rado watch brand was launched with the Green Horse.
- 1962
The Captain Cook dive watch debuted, alongside the DiaStar 1.
- 1986
The Integral debuted with a scratch-resistant ceramic bracelet.
- 2011
The ceramic True Thinline debuted at 5 mm thick.
Firsts and innovations
1962. The DiaStar 1, with a hardmetal case and sapphire crystal, was marketed as the world's first scratch-proof watch.
1998. The Ceramica became the first watch made with plasma high-tech ceramic.
Ambassadors over the years
Named Rado global brand ambassador in October 2023.
Named Rado global brand ambassador for a True Thinline campaign.