The story · Since 2018
The Norqain story
- 2018 Founded in Nidau, Switzerland by Ben Küffer, with co-founders Mark Streit and Ted Schneider.
- 2019 Norqain launched in North America at the NHL All-Star Game, giving each nominated all-star a personalised Adventure Sport watch.
- 2020 The brand secured a movement partnership with Kenissi, the manufacture owned by Chanel and Tudor.
- 2022 The first Wild One collection launched, built around Norteq, a proprietary lightweight material.
- 2025 NHL player Sidney Crosby was announced as a shareholder and business partner.