The story of the Rolex Datejust
Worn by
Rolex names Winston Churchill among wearers of the Datejust line. Sotheby's notes he received one as a gift from Rolex.
Rolex names US President Dwight D. Eisenhower as a wearer of the Datejust line.
Rolex names Martin Luther King among wearers of the Datejust line.
- 1953
Rolex added the magnifying Cyclops lens over the date in 1953, and the date change became instantaneous in 1956.
- 1945
Rolex launched the Oyster Perpetual Datejust in 1945, the brand's 40th anniversary year. It shows the date in a window at 3 o'clock.
Firsts and innovations
Rolex states that the 1945 Datejust was the first self-winding waterproof chronometer wristwatch to show the date in a dial window.
Rolex created the five-piece-link Jubilee bracelet in 1945 specifically for the Datejust.
The Cyclops lens, added in 1953, magnifies the date about two and a half times.