The Altiplano Ultimate Concept, 2 mm thick including case and crystal, won the Aiguille d'Or, the top prize of the Grand Prix d'Horlogerie de Geneve, on November 12, 2020.
2016
Piaget launched the steel Polo S in New York on July 14, 2016 with nine Game Changers, among them tennis player David Goffin and polo player Malcolm Borwick, each chosen to wear the Polo S.
1988
Cartier took control of Piaget and Baume et Mercier in April 1988, buying about 60 percent while the Piaget family kept 40 percent.
1979
Piaget launched the Polo, a gold watch with an integrated bracelet powered by the ultra-thin quartz calibre 7P, named after the sport when the house's agent for the Americas insisted a watch needed a name.
1957
Piaget showed the hand-wound calibre 9P at the Basel Fair, a movement 2 mm thick that made ultra-thin watches the house signature.
1943
Under Timothee Piaget the firm moved from making movements for others to its own watches; Piaget became a registered trademark in 1943 and opened a larger manufacture in La Cote-aux-Fees in 1945.
1874
Founded in La Cote-aux-Fees, Swiss Jura, Switzerland by Georges-Edouard Piaget.
Firsts and innovations
✦
1960. The micro-rotor calibre 12P, 2.3 mm thick, which Piaget calls the thinnest automatic movement in the world at its launch.
✦
2014. The Altiplano 900P, 3.65 mm thick, fused case and movement into one unit to become the thinnest hand-wound mechanical watch of its time.
✦
2018. The Altiplano Ultimate Concept, 2 mm thick including case and sapphire crystal, was the thinnest mechanical watch ever produced at that time, a record later beaten by Bulgari and Richard Mille.
Ambassadors over the years
JC
Jessica ChastainFrom 2015Actress, international brand ambassador
Became Piaget's international brand ambassador in January 2015, announced at the SIHH in Geneva.
DG
David GoffinFrom 2016Tennis player, Piaget Polo S Game Changer
Became one of Piaget's Polo S Game Changers in July 2016; in 2018 the Belgian press reported he wore the steel Polo S automatic with a blue dial every day.
MB
Malcolm BorwickFrom 2016Polo player, Piaget Polo S Game Changer
Became one of Piaget's Polo S Game Changers in July 2016.
RR
Ryan ReynoldsFrom 2016Actor, international brand ambassador for Piaget watches
Became Piaget's international brand ambassador for watches in June 2016 and was introduced as such at the Polo S launch that July.
Was named Face of the Maison in 2024, for Piaget's 150th anniversary.
More Piaget references, by line
Lines without a guide page yet: every reference we list for them, with its strap size.
Altiplano Rose
Altiplano Rose G0A4120920 mm
Altiplano Rose watch G0A4120820 mm
Milgauss GV
Automatic White Gold (Green Dial) G0A5024121 mm
Polo -
Polo - 150th Anniversary G0A4902321 mm
Polo Chronograph
Polo Chronograph G0A4802421 mm
Polo Chronograph G0A4902421 mm
Polo Emperador
Polo Emperador Dual Time G0A3202022 mm
Polo Field
Polo Field G0A4802221 mm
Polo Skeleton
Polo Skeleton G0A4500421 mm
Polo Skeleton G0A4601021 mm
Possession
Possession G0A4308014 mm
Possession G0A4418714 mm
FAQ
What lug width do Piaget watches use?
21 mm is the most common (50% of Piaget references with a listed width), followed by 20 mm and 18 mm.
Do all Piaget watches take the same strap size?
No. Piaget uses 6 different lug widths across its collections, so check your exact model or reference.
When was Piaget founded?
Piaget was founded in 1874 in La Cote-aux-Fees, Swiss Jura, Switzerland by Georges-Edouard Piaget.
Who are Piaget's ambassadors?
Over the years Piaget has partnered with Jessica Chastain (from 2015), David Goffin (from 2016), Malcolm Borwick (from 2016), Ryan Reynolds (from 2016), Michael B. Jordan (from 2016), Apo Nattawin Wattanagitiphat (from 2023), Lee Jun-ho (from 2024), Ella Richards (from 2024).
Help
What is lug width?
The gap between the two lugs that hold the strap, in millimetres. A new strap must match it exactly: 20 mm lugs take a 20 mm strap.
Measure it in 30 seconds
Take the strap off, or look at the back of it: many straps print their width.
Measure the inside gap between the lugs with a caliper or a millimetre ruler.
Round to the nearest whole millimetre. Most watches use 18, 20 or 22 mm.
Strap, quick release or system?
Most watches use spring bars, so any strap of the right width fits. Many smartwatches use their own band system instead, such as Apple Watch bands or Garmin QuickFit.