The story · Since 1972

The Porsche Design story

  1. 1972 Founded in Stuttgart, Germany by Ferdinand Alexander Porsche.
  2. 1972 The first watch, the Chronograph I designed by F.A. Porsche, was made by Orfina with a matte black dial inspired by the 911 instrument panel.
  3. 1978 A manufacturing partnership with IWC Schaffhausen began and ran until 1997.
  4. 1997 After the IWC era ended in 1997, the Porsche family bought Grenchen-based Eterna; that collaboration ended in 2012.
  5. 2014 Porsche Design began making its own watches in Solothurn, Switzerland, launching the Chronotimer Series I.
  6. 2017 The brand introduced the Caliber Werk 01.200, its own chronometer-certified movement.

Firsts and innovations

1972. WatchTime calls the Chronograph I the industry's first all-black timepiece.

1980. The Titan Chronograph, produced with IWC, is described as the first all-titanium wristwatch.

More Porsche Design references, by line

Lines without a guide page yet: every reference we list for them, with its strap size.

Dashboard Chronograph

  • Dashboard Chronograph Titan P6612-TI-CH22 mm

Dashboard Lemania

  • Dashboard Lemania PVD P650020 mm
  • Dashboard Lemania Steel P650120 mm

P’6350 Automatic

  • P’6350 Automatic Limited P6350-LTD22 mm
  • P’6350 Automatic Blue/Gold P6350-BLGD22 mm

P’6530 Titan

  • P’6530 Titan Anniversary P6530-ANN20 mm

P’6530 Titanium

  • P’6530 Titanium Chronograph P6530-TI20 mm

P’6540 Chronograph

  • P’6540 Chronograph P654020 mm

P'6612 Dashboard

  • P'6612 Dashboard Limited P6612-LTD22 mm
  • P'6612 Dashboard Rally P6612-RALLY22 mm

FAQ

What lug width do Porsche Design watches use?

22 mm is the most common (90% of Porsche Design references with a listed width), followed by 20 mm.

Do all Porsche Design watches take the same strap size?

No. Porsche Design uses 2 different lug widths across its collections, so check your exact model or reference.

When was Porsche Design founded?

Porsche Design was founded in 1972 in Stuttgart, Germany by Ferdinand Alexander Porsche.

Help

What is lug width?

The gap between the two lugs that hold the strap, in millimetres. A new strap must match it exactly: 20 mm lugs take a 20 mm strap.

Measure it in 30 seconds

  1. Take the strap off, or look at the back of it: many straps print their width.
  2. Measure the inside gap between the lugs with a caliper or a millimetre ruler.
  3. Round to the nearest whole millimetre. Most watches use 18, 20 or 22 mm.

Strap, quick release or system?

Most watches use spring bars, so any strap of the right width fits. Many smartwatches use their own band system instead, such as Apple Watch bands or Garmin QuickFit.