The story · Since 1972
The Porsche Design story
- 1972 Founded in Stuttgart, Germany by Ferdinand Alexander Porsche.
- 1972 The first watch, the Chronograph I designed by F.A. Porsche, was made by Orfina with a matte black dial inspired by the 911 instrument panel.
- 1978 A manufacturing partnership with IWC Schaffhausen began and ran until 1997.
- 1997 After the IWC era ended in 1997, the Porsche family bought Grenchen-based Eterna; that collaboration ended in 2012.
- 2014 Porsche Design began making its own watches in Solothurn, Switzerland, launching the Chronotimer Series I.
- 2017 The brand introduced the Caliber Werk 01.200, its own chronometer-certified movement.
Firsts and innovations
1972. WatchTime calls the Chronograph I the industry's first all-black timepiece.
1980. The Titan Chronograph, produced with IWC, is described as the first all-titanium wristwatch.