The strap size depends on the reference. Yours is engraved on the case back or between the lugs at 6 o'clock.
16 or 21 mm
Verification: From our database, not yet verified
33 to 41 mm cases · 2019 to 2020
Indicative information. Check your watch before buying a strap: whatsmylugwidth.com is not responsible for an incorrect size.
The story · Since 1975
It began as a thank-you: in 1975 Bulgari gave 100 gold watches to its best clients, the name engraved round the bezel like an emperor's on a Roman coin. Two years later the name ran twice, and a jeweller became a watch brand.
100
Bulgari Roma watches given to clients in 1975
Worn by
Gianni Bulgari designed 100 gold LCD watches as gifts for the jeweller's best clients, with BULGARI and ROMA engraved on the bezel and a macrame cord strap. Since the only way to get one was as a gift, it became highly coveted and requests followed.
An analogue Roma followed in 1976, 30 mm in gold with a black dial and tall Arabic numerals at 12 and 6. In 1977 a second BVLGARI replaced ROMA on the bezel and the Bulgari Bulgari was launched as a full line, with Gerald Genta handling the exterior design.
Gianni Bulgari insisted on Swiss movements and priced the steel model at one million lire, low by Bulgari standards, to draw new customers into the Via Condotti shop. The watch made the classical V spelling the brand's established logo.
In 2013 the Bulgari Bulgari returned in 41 mm steel and pink gold with the in-house automatic BVL 191, 42 hours of reserve and date. The line was redesigned again in 2018, from lugs and crown to bezel and dials.
At LVMH Watch Week 2024 Bulgari showed solid gold 38 mm automatics and smaller quartz models that return to the 1970s look. For the 50th anniversary a 150-piece 38 mm yellow gold edition received a Verde Alpi marble dial.
The designer of the Roma wore it himself; press pictures of his jet-set life showed the watch on his wrist and helped spread demand.
A well-known 1987 studio portrait in London shows the singer wearing a Bulgari Bulgari with his gold cross earring; Revolution credits the 1980s for the watch's popularity.
2025. Bulgari marked 50 years since the 1975 prototype with 150 pieces whose dials are cut from green Verde Alpi marble.
1977. When ROMA gave way to a second BVLGARI on the bezel, the classical V spelling, until then seen only on a few shop fronts, became Bulgari's established logo.
Gianni Bulgari, then running the company, designed the 1975 Bulgari Roma himself as a gift for 100 clients and had the idea of putting the name on the bezel, the concept the Bulgari Bulgari kept.
Gianni Bulgari entrusted the exterior design of the 1977 Bulgari Bulgari to Gerald Genta, who turned the 1975 Roma into an analogue watch and drew its dial with long Arabic numerals at 12 and 6. Bulgari's current design head credits the watch to Gianni Bulgari and Genta together.
150 pieces in 38 mm yellow gold with a Verde Alpi marble dial and no logo on the dial, a homage to the 1977 three-hander.
Steel, pink gold or both, with the in-house self-winding BVL 191 and date; a Zenith El Primero chronograph and a tourbillon joined it.
Case grows to 41 mm.
The double-logo bezel and the first Bulgari watch marketed to men.
Original case 33 mm.
Gold, mechanical, black dial with long Arabic numerals at 12 and 6, and gently flared lugs on a black leather strap.
30 mm case on a black leather strap.
Gold quartz watch with BULGARI ROMA on the bezel, 100 pieces made as gifts, never sold.
Bulgari Bulgari references in our database. Each card says where its width comes from: listed by the maker (linked to the maker's page in the details), two independent sources agree, or listed in our database and not yet verified by us.
Bulgari Bulgari Bvlgari Bvlgari Solotempo 41
Lug width: 21 mm
Source: DatabaseCase size: 41 mmYear: 2019Black dialCase material: Steel
Bulgari Bulgari 41 Steel
Lug width: 21 mm
Source: DatabaseCase size: 41 mmYear: 2020Black dialCase material: Steel
Bulgari Bulgari Lady 33
Lug width: 16 mm
Source: DatabaseCase size: 33 mmYear: 2020White dialCase material: Steel
Bulgari Bulgari 38 Rose Gold
Lug width: 20 mm
Source: DatabaseCase size: 38 mmYear: 2021Black dialCase material: Gold
Bulgari Bulgari Solotempo 41.5 White
Lug width: 9.86 mm
Source: DatabaseCase size: 41.5 mmWhite dialCase material: Stainless Steel
No reference matches.
Bulgari Bulgari references use 16 mm or 20 mm or 21 mm depending on the reference and case size, so check yours in the list below. The most common is 21 mm (2 of 5 references with a known width). These widths come from our database and are not yet verified.
No. 4 different lug widths appear across the line, often by case size or generation. Check the reference engraved on the case back or between the lugs.
Automatic models measure 41 mm in steel and 38 mm in gold since 2024; the gold quartz models measure 26 mm.
On a two-piece alligator strap with a signed gold pin buckle: black on the yellow gold 103967, brown on the rose gold 103968.
The 41 mm steel model's bracelet closes with a folding buckle; Bulgari's manual says to press both side buttons to open it.
The case is a flat cylinder and the lugs angle down only slightly, so it sits flat on the wrist and wears larger than its 38 mm.
The gap between the two lugs that hold the strap, in millimetres. A new strap must match it exactly: 20 mm lugs take a 20 mm strap.
Most watches use spring bars, so any strap of the right width fits. Many smartwatches use their own band system instead, such as Apple Watch bands or Garmin QuickFit.